PaidScale
Define the question
Start with one useful question about a message, benefit, offer, opening scene, or format. Connect the test to the product and the customer’s buying context.
Plan the production mix
Choose finished image and video deliverables based on the strategy, available source footage or product imagery, and the agreed production scope. A resize of the same asset is not a new creative.
Read results in context
Review spend, purchases, acquisition costs, and relevant creative metrics where available. Assets do not necessarily receive equal spending, and a test is not guaranteed to produce a winner.
Use the finding
Document what the evidence suggests, what remains uncertain, and what to change next. Apply findings to the next round of hooks, visuals, offers, and calls to action.
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