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US MARKET ENTRY · BEAUTY & WELLNESS

Get your first profitable customers in the US.

A 90-day launch program for Asian beauty and wellness brands, with creative prepared for Meta review and a clear go/no-go answer at day 90.

WHO IT’S FOR

A brand with traction at home and a product ready to ship to the US.

01

A clear hero product

Start with one SKU that has real demand, a US-ready product page, and reliable fulfillment.

02

Margin to test

Bring your unit economics and a separate media budget so we can judge what an order is worth.

03

Claims you can support

Share your current packaging, product page, and evidence so we can identify what needs review before launch.

THE 90-DAY PROGRAM

From readiness to a go/no-go decision.

01

Days 1–30 · Establish the baseline

Pick one hero product, review the product page and claims evidence, set up tracking and Meta CAPI, and define a target acquisition cost from your contribution margin.

02

Days 31–60 · Test the message

Test distinct creative angles on Meta and use Google Search and Shopping to test demand where the product and feed are eligible. Review results in a weekly scorecard.

03

Days 61–90 · Make the call

Compare acquisition cost with contribution after product costs, fulfillment, discounts, and returns. The final report recommends whether to scale, refine the test, or pause.

SELECTED CAMPAIGN RESULTS

Beauty campaigns from Gabriel’s portfolio

These past TikTok Ads campaigns show Gabriel’s experience testing and scaling beauty ads. The current US Launch Program focuses on eligible Meta and Google campaigns.

TikTok Ads · EUR

Maison Cosmetics

Skincare · Germany and Austria highlighted in the campaign report
July 1–31 vs. August 1–31, 2026

TikTok spend rose 36.9% while purchase ROAS increased.

TikTok-reported purchase ROAS
1.839× to 2.309×
TikTok ad spend
€39,291.01 to €53,774.43
Cost per conversion
€27.25 to €21.71

Tested audience segments and creative variants, including German-market ads that showed the product solving a specific skincare problem.

TikTok Ads · EUR

Facelove

Beauty · Netherlands-based brand
August 2–31 vs. September 1–30, 2026

TikTok spend rose 85.5% while purchase ROAS increased.

TikTok-reported purchase ROAS
1.747× to 4.055×
TikTok ad spend
€16,628.74 to €30,841.13
Cost per conversion
€26.19 to €12.18

Tested audiences and foundation-stick ad variants as spend increased. The source report does not identify the countries targeted.

Source: TikTok Ads reporting and Gabriel Anderson’s portfolio. Purchase ROAS reflects TikTok’s attribution. Maison’s cost per conversion is calculated from reported euro spend and conversion counts.

See campaign results

FREE GUIDE

Why Asian wellness brands get their Meta ads rejected in the US.

Screen claims, creator scripts, and product pages before submitting a campaign for review.

Read the claims preflight guide

Frequently asked questions

Why does the US Launch Program run for 90 days?

The first month is for choosing one hero product, reviewing claims and the product page, and verifying tracking. The second is for testing creative and demand on eligible channels. The third gives us time to refine the test and compare customer acquisition cost with what each order contributes after variable costs. At day 90, we recommend whether to scale, refine, or pause and explain where the evidence is still thin.

Why is there a USD 5,000 monthly ad spend minimum?

USD 5,000 is PaidScale’s starting media budget for testing one hero product across enough creative variations and eligible placements to make a decision. The amount of evidence we can collect depends on your conversion rate and acquisition cost. You pay the platforms directly, separate from the USD 3,000 monthly program fee. If you’re below the minimum, the free audit and the DIY Launch Plan are available without a media commitment.

What happens if Meta rejects our ads?

We review the rejection reason alongside the ad, its claims, and the destination page. We revise and resubmit when there’s a fix, or request another review when we believe the rejection was a mistake and that option is available. If the product or claim is ineligible, we pause the affected ads and discuss which other messages or channels can be tested. Meta makes the final approval decision.

Can we work with you in Mandarin?

Yes. You can discuss your launch with Gabriel in Mandarin. We prepare US-facing ads in English and agree with your team on the language for reports and other written deliverables before kickoff.

Find out what needs to be ready before you spend.

Start with a free video review of your product page, claims, tracking, and US competitors.

Get your free US launch audit