PaidScale
Start with the shopping journey
Map how customers move from a product page to checkout and order confirmation. Identify which systems record the purchase and which accounts need the relevant access.
Validate the purchase data
Confirm that purchase events correspond to completed orders, that currency and value fields are correct, and that duplicate browser and server events are handled appropriately. Include relevant consent requirements in the scope.
Reconcile the reports
Store revenue and advertising-platform purchase revenue can differ because of attribution windows, attribution methods, time zones, and order adjustments. Explain meaningful differences rather than assuming one number is the complete picture.
Keep a measurement record
Document what was checked, the date, and any known limitations. Repeat relevant validation after changes to the storefront, checkout, apps, or tracking configuration.
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