PORTFOLIO

Client campaign results

Selected beauty ecommerce campaigns from Gabriel Anderson’s paid media portfolio.

SELECTED CAMPAIGN RESULTS

Beauty campaigns from Gabriel’s portfolio

These past TikTok Ads campaigns show Gabriel’s experience testing and scaling beauty ads. The current US Launch Program focuses on eligible Meta and Google campaigns.

TikTok Ads · EUR

Maison Cosmetics

Skincare · Germany and Austria highlighted in the campaign report
July 1–31 vs. August 1–31, 2026

TikTok spend rose 36.9% while purchase ROAS increased.

TikTok-reported purchase ROAS: 1.839× to 2.309×
TikTok ad spend: €39,291.01 to €53,774.43
Cost per conversion: €27.25 to €21.71

Tested audience segments and creative variants, including German-market ads that showed the product solving a specific skincare problem.

TikTok Ads · EUR

Facelove

Beauty · Netherlands-based brand
August 2–31 vs. September 1–30, 2026

TikTok spend rose 85.5% while purchase ROAS increased.

TikTok-reported purchase ROAS: 1.747× to 4.055×
TikTok ad spend: €16,628.74 to €30,841.13
Cost per conversion: €26.19 to €12.18

Tested audiences and foundation-stick ad variants as spend increased. The source report does not identify the countries targeted.

Source: TikTok Ads reporting and Gabriel Anderson’s portfolio. Purchase ROAS reflects TikTok’s attribution. Maison’s cost per conversion is calculated from reported euro spend and conversion counts.

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